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Are We There Yet? vol. 109 Thumbnail

Are We There Yet? vol. 109

Rohit Bhargava publishes the Non-Obvious Insights Newsletter each week and highlights a number of stories. In this week’s edition, there was a story about furniture and when I dug deeper, there was a video ad. The video starts with a young couple who appear to be in love sitting at a table across from a lawyer who hands them each a piece of paper. After they sign, he says “You are now divorced.” The couple hugs and seems very happy while the attorney has a look of utter confusion. This video is an advertisement for the Friendly Break Up Collection of furniture “conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility.” The catch phrase in the video is “Furniture that can break up when you do.” It’s a well-done ad and if you want to see it, here is the link.  


I chuckled when I saw it but the first thought that came to my mind was that if you are moving in with someone or getting married, and you are contemplating buying furniture that can break up when you do, perhaps the decision you should be concerned about the most is not the one involving furniture.  I’m all for planning for the future but worrying about how to split the furniture if a relationship falters would not be where I would start. I think that there is a difference between being prepared for unfavorable outcomes versus planning for unfavorable outcomes.

This week’s selection is:


The Anomaly by Herve Le Tellier

A jet flies into a wild storm and emerges shrouded in mystery, forcing its passengers and the world at large to re-examine everything they believe about the meaning and purpose of existence.